Receive High Impact Answers to Product Questions -- Quickly

We are a  UX research agency that specializes in rapid evaluative research. We'll help you validate and test your designs by performing agile based research studies. Ultimately, providing your team with impactful and efficient insights leading your organization to have more consistent confidence in their roadmap and final product.

What is Rapid Research?

Impactful agile studies that employ light weight usability and concept validation testing to provide actionable and consistent insights.

Why Rapid Research?


Swift Results and Faster Decision-Making

Large UX studies are more time consuming, as lengthy planning, execution and analysis can leave your team with little to no time to make product changes. Rapid Research is ideal for validating product concepts and usability in a fast-paced environment, enabling swift responses to changing market demands.


Resource Efficiency
Larger studies are resource intensive, requiring larger amounts of staffing, time and budget. Rapid Research is more resource-efficient, offering valuable insights for your team without substantial budget or time constraints.


Product Validation

In-depth studies may not adapt well to rapidly changing market conditions or product development cycles, making them less agile. Rapid Research is perfect for assessing market demand, swiftly pinpointing issues, and measuring user-friendliness. Useful for early-stage concepts, ensuring they align with user needs.


Research Process

Help Define Research Scope

We'll create a study plan that best fits your objectives and ensures the most impact by: unpacking the right questions; exploring the right user journey; identifying the right participants; and determining the best methodology.

Recruitment

While we do not source potential participants, we are able to communicate with, recruit, schedule, and conduct study sessions with identified candidates.


Of note, recruitment is the lengthiest part of the process and can significantly affect timelines.

Facilitation

Moderate sessions to begin to unpack insights into user experiences, ensuring the data collected is rich and actionable. During this phase I will guide participants through tasks, ask probing questions, and observe behaviors in real-time. 

Analysis

Analysis begins as soon as the first session concludes, ensuring a quicker turnaround. We focus on taking notes, thematically coding responses, and organizing data. Our process helps to identify trends and cultivate empathy as we synthesize findings.

Report & Readout

We believe the most important aspect of a study is the deliverable. Our findings will be presented in the most suitable format for the organization, ranging from succinct bullet points in a Word document to a visually engaging PowerPoint presentation. Our goal is to convey a simple yet captivating story through our findings.

Research Areas

We specialize in Rapid Research but are highly comfortable with an array of different methodologies

Usability Testing

User Interviews

Card Sorting

Concept Validation

Survey Design

Literature Reviews

Diary Studies

Persona Development

Benchmark Usability

& Much More.....